AI tools are transforming marketing and advertising, working alongside professionals rather than replacing them!

Artificial Intelligence (AI) is being integrated into various mainstream businesses, including marketing and advertising, where it functions like a Swiss army knife across multiple processes, from ideation to execution. Despite concerns about job displacement, industry experts believe AI tools currently serve to complement human creativity rather than replace it. Hariom Seth, Founder of Tagglabs, shared his insights , stating, "There are concerns about job displacement by AI, but the reality is the current tools are good enough to only complement the humans that use them." Let's explore how AI is transforming the advertising and marketing industry:

 1. Content Production: Traditional methods of content creation remain relevant, but AI tools are helping creative professionals streamline their processes. Natural language processing tools like ChatGPT, Gemini, Claude, and Co-Pilot assist in generating campaign ideas, while AI image generation tools and Microsoft's Bing image generator,  enhance visual creativity. AI voiceover tools, offer a range of voice styles for video ads, and  allows advanced video editing and motion graphics.

 2. Automation: AI-driven automation tools are revolutionizing advertising and marketing by enabling data-driven decision-making. There are various Tools to facilitate real-time bidding and targeted ad placements. Additionally, these tools can schedule and track campaigns while providing valuable insights, requiring marketers to analyze data and tailor campaigns accordingly.

 3. Personalization: AI technologies, including AI-generated art and deepfake, are being used to create highly personalized and viral advertising campaigns. For instance,  DairyMilk ad or customized ads based on local shop names and the Royal Stag ICC Men's World Cup ad used deepfake technology to feature users alongside cricket stars. These innovations highlight the growing importance of integrating AI tools for personalized and effective advertising.

 As AI-generated content becomes more mainstream, new industry professionals comfortable with  tools are increasingly valued, especially in companies focusing on new media advertising. Advertisers are now expected to not only think creatively but also stay updated on the latest technological advancements and incorporate them intelligently into their workflows.